Case study

Ordo Upcyclum

An e-commerce store for upcycled Warhammer 40k art. Built for a hobbyist who hates waste.

Overview

Ordo Upcyclum is a small-batch e-commerce store. The owner takes discarded Warhammer 40k bits and turns them into framed art. The site's job: get those pieces in front of the right collectors, painlessly.

Tagline says it best: "upcycled Warhammer art by a hobby nerd who hates waste."

The store

ordoupcyclum.com

What it does

  • Product catalog with filtering by Warhammer faction
  • Multiple frame and size options per piece
  • Cart, checkout, and account management
  • Responsive. Mobile is most of the traffic.
  • Clean, minimal UI so the art is the focal point

Who it's for

  • Warhammer 40k collectors looking for one-of-a-kind pieces
  • Tabletop and miniature painting communities
  • Eco-minded buyers who like the upcycle story
  • Art collectors after gaming-adjacent pieces